Maintaining a useful online identity for your business in today's world depends on adapting your web presence to the wide range of online devices people now use to view your website. The visual appeal of your website depends on how people see it. If the site can't be displayed adequately on many different devices, then it's effectiveness will be seriously compromised. Here's a list of five tips to keep in mind for maintaining your web site's beauty no matter how it is being viewed.
Keep Your Site Simple
Keep the total number of web pages on your site low. People shouldn't have to click many layers deep into your menu structure to find what they need. By the same token, keep each page simple and include only what is needed on each one. Also try to keep the total number of items to be loaded on each page to a minimum. This will help with your load-times, which can be especially important for clients viewing with older browsers or equipment.
Use White Space
Use white space graphically on each page to separate discrete elements. This tactic will give your entire web site a more sophisticated look. Just think of how effectively Apple has used the simplicity of well-used white space to define their brand! Separating out buttons and other clickable items on each page in this way also makes it easier for people to use your site.
Include Your Branding
Be sure that each page includes your branding elements, whatever they may be. Once you start getting repeat visitors, they will be reassured by the familiar sight of your pages. The repeated use of your logo and other branding elements can also enhance the beauty of the graphic design motif you use.
Avoid Greedy Elements
Avoid those web page elements that are resource hogs. Flash is the most obvious culprit. Many smartphones and other devices do not support Flash. Inefficient Java code can be a problem because of the time needed to load and run. SolutionStream Java software developer can be a potential resource on using Java effectively.
Avoid Text Entry
Avoid fields that require text entry. There's a drag on performance for the extra code that processes text. In addition, it's difficult to type text on the small mobile devices. Use check-off lists or drop-down menus for choices a viewer has to make. If text is absolutely necessary, try to pre-populate fields with text you derive from the viewer's meta-data.
Keeping your website beautiful is not a one-time effort. As you make adjustments and changes, remember to keep the users of various platforms in mind so that you will be able to impress the greatest number of clients and increase you reach.
Author: Samantha Stainsburry